Why Your Website Isn’t Converting—And How to Fix It Fast
Your website looks pretty… but it’s not bringing in the clients. What gives?
You’re not alone — and the good news? Most of the time, it’s not about a total redesign. It’s about fixing a few key things that are quietly turning potential clients away.
Let’s dive into what might be going wrong — and exactly how to fix it, fast.
1. You’re Not Speaking to a Specific Person
The problem: Your website is trying to talk to everyone, which means it’s resonating with no one.
The fix:
Talk directly to your dream client — that one person you’d love to work with.
On your homepage, make sure it’s clear:
Who you help
What problem you solve
Why you’re the one to do it
Need help figuring that out? My free Home Page Blueprint walks you through how to write that hero section so it actually converts.
2. Your Site Lacks a Clear Flow
The problem: Visitors get lost or confused. Too many options, too much text, and no clear “what’s next.”
The fix:
Simplify and guide people step-by-step. Here’s a basic conversion flow that works:
Clear headline with a bold value statement
Brief intro + who you serve
Showcase your service(s)
Testimonials or social proof
CTA (Call to Action) to book, apply, or contact
Inside Website in a Week: Spring Edition, I build this exact flow for you — designed to convert from day one.
3. You’re Relying on a Logo, Not a Brand
The problem: You’ve got a cute logo… but your message, colors, and vibe don’t feel cohesive or memorable.
The fix:
Your brand is how people feel when they land on your site — not just how it looks. You need:
Consistent fonts and colors
A clear voice and personality
Brand photos or visuals that connect
Read this post to learn why a logo alone just won’t cut it.
4. You Don’t Have a Strong Call to Action
The problem: You’re hoping people will “contact you” without actually telling them what to do.
The fix:
Be direct and confident. Try these:
“Apply for Website in a Week”
“Book a free discovery call”
“Download the free homepage guide”
Place your CTA multiple times on the homepage — not just once at the bottom.
5. Your Site Isn’t Mobile Friendly
The problem: Over half your traffic is likely coming from mobile… but your site looks clunky or broken on phones.
The fix:
Check your site on your phone and tablet. Are buttons too small? Is the text readable? If not, it’s time for a cleanup.
All Bear Design Co. websites, including my Website in a Week builds, are 100% mobile-optimized, so your site works beautifully everywhere.
6. Your Website Is All About You (Not Them)
The problem: Your site talks about your process, your story, your tools — but doesn’t show how you help the client.
The fix:
Shift your language from:
“I’ve been designing for 5 years…”
to“You deserve a website that works for you — and I’m here to help you build it.”
Yes, your story matters. But it should connect to theirs.
Need a Fast Fix? Website in a Week Might Be Your Move
If this post has you realizing your site needs help — but the idea of redesigning it over months makes you want to scream… I’ve got you.
Website in a Week: Spring Edition is built for women like you: busy, brilliant, and ready to have a site that finally works.
We’ll plan it, build it, and launch it — all in 5 days.
Let’s clean up that digital clutter and get you growing again. Apply now.
Bonus Resource
Not ready for a full redesign? Start with the basics:
Download the free homepage blueprint and get your most important page working today.
