If you’re daydreaming about a brand new website, chances are you’re craving clarity, growth, and a more polished digital presence. But hiring a designer isn’t just about choosing fonts and colors—it’s about stepping into the next level of your business with intention. In this post, I walk through the five mindset shifts every entrepreneur should make before diving into a design project.

Thinking about hiring a website designer? Before you dive into the process, there are a few key things to get straight—because the best projects don’t start with Pinterest boards, they start with purpose. In this post, I outline the foundational work you can do to ensure your design investment pays off. We’ll talk about identifying your target audience, clarifying your brand messaging, and gathering visual inspiration that feels true to you.

Does your website still reflect your business goals, your offerings, and your brand vibe? If not, it might be time for a little digital refresh. In this post, I’m sharing five signs it’s time to spring clean your website—from outdated visuals to unclear navigation. We’ll also go over simple tweaks you can make that have a big impact, like streamlining your homepage layout or tightening up your calls-to-action.

You don’t have to be salesy to sell well. Your homepage should communicate your value clearly and guide your visitors without feeling pushy. In this post, I break down what makes a homepage actually work: a strategic structure, strong messaging, and emotional connection. You’ll learn how to use trust-building techniques like social proof, powerful headlines, and streamlined navigation so your homepage can do the heavy lifting