What to Do Before You Hire a Website Designer
Hiring a website designer is a big deal… not just because of the financial investment, but because you're trusting someone with your vision, your voice, and your business dreams. Whether you’re launching something brand new or giving your current site a much-needed refresh, the process can feel exciting and a little overwhelming. The good news? A little prep work ahead of time goes a long way toward making the experience smooth, strategic, and actually fun.
If you're thinking about booking something like Website in a Week, here’s how to prep so your project flows smoothly and ends with a website you love.
1. Clarify Your Brand
Before you jump into designing your site, make sure your brand is clear. That means:
Knowing your mission and values
Understanding who your audience is
Having a logo, color palette, and fonts ready to go (or working with someone who can help you build that first!)
If you're still working on this, you can explore Bear Design Company's branding services — I can help you nail this before we dive into the site.
2. Get Clear on Your Offer
What exactly are you selling? What action do you want people to take when they land on your site?
If your offers have changed recently, make sure you have:
Clear descriptions of each service or product
Pricing or at least a starting range
An idea of how clients book or purchase
3. Gather Your Content
This step saves so much time!
Before starting your website, gather these:
Brand photography (or book a session soon)
Website copy (homepage, about, services, contact, etc.)
Testimonials from past clients
Social proof or press mentions
Not sure what to write? My Homepage Blueprint is a great place to start.
4. Set Your Goals
Your website isn’t just an online brochure — it should do something for you.
Decide what you want your site to accomplish:
Book more clients?
Sell products or services?
Grow your email list?
Share your expertise?
Knowing this ahead of time will guide the entire design process.
5. Choose the Right Designer for You
You don’t just want someone who can make a pretty site. You want someone who understands your goals, your business, and your ideal client.
Look for a designer who:
Has a portfolio that aligns with your style
Specializes in your platform (like Squarespace!)
Has a process that works with your timeline and schedule
If you want a site that feels aligned and gets launched in just 5 days, check out my Website in a Week: Spring Edition. We’ll move fast and get results.
Ready to Launch With Confidence?
When you're prepped and ready, your designer can do their best work — and your site will feel that much more aligned.
Let’s build something together that truly reflects where your business is going.
Apply now for Website in a Week and get your site launched this spring.
