How to Build a Homepage That Sells (Without Feeling Sleazy)
Let’s be real… most small business websites aren’t converting the way they should.
If your homepage just says “Hi, I’m so-and-so, I offer this,” and then nothing happens, you’re not alone. But a homepage isn’t just a digital welcome mat, it’s your #1 chance to turn a visitor into a paying client.
Luckily, it doesn’t have to feel gross, pushy, or overdone. Here’s how to build a homepage that does the selling for you — and still feels like you.
1. Start with a Bold, Clear Headline
Your homepage has to answer the question: “Am I in the right place?” — fast.
The headline should:
Call out your dream client
Name the problem you solve
Reflect your brand vibe
Example: Strategic Websites for Women-Owned Businesses Ready to Grow.
2. Give a Quick Win with a Lead Magnet
Not everyone is ready to buy, but you can offer value right away.
This is where your freebie comes in. Give them a low-stakes way to stay connected.
Offer: Grab my Free Homepage Blueprint — learn the 5 essential sections your homepage needs to turn visitors into clients.
3. Use Social Proof to Build Trust
Don’t be shy — this is where you show off a little.
Include:
A short testimonial
A logo bar of brands or clients
“As seen in” mentions if you have them
Even one strong review builds immediate credibility.
4. Break Down Your Services Simply
Don’t make visitors go hunting for what you do. Add a quick breakdown right on the homepage.
Example:
Website in a Week: Custom Squarespace sites in just 5 days. Apply here →
Branding Packages: Visual identity that captures your story.
Make it skimmable and link to your full Services page.
5. End with a Clear Call to Action
Do you want them to book a call? Apply for a service? Download your freebie?
Make the CTA bold and specific. Try:
Let’s Launch Your Site in 5 Days →
Grab the Homepage Blueprint →
You’ve done the work to guide them — now invite them to take the next step.
Bonus: Want Help Nailing Your Homepage?
This is exactly what we focus on inside Website in a Week. I’ll help you craft a homepage (and full website) that actually works — in just 5 days.
Let’s launch a site that does the heavy lifting for you.
