Our 4 Favorite Adobe Fonts for 2025

Hey there, fellow creatives and business owners! If we haven’t met yet, I’m Adriana—designer, branding strategist, and full-time mama bear behind Bear Design Company. As a San Diego branding and website designer, I know how much the right font can elevate your brand. Whether you’re launching a new business or giving your brand a refresh, typography plays a huge role in making that first impression count.

Fonts can set the tone, evoke emotions, and create a lasting visual identity. And since I practically live in Adobe Fonts, I wanted to share my absolute favorite typefaces for 2025! These are my go-to picks for professional branding, web design, and creative projects.

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1. Bodoni 72 Oldstyle

Elegant, Classic, and Timeless

If you’re looking for a font that screams sophistication, Bodoni 72 Oldstyle is a must-have. This modern serif blends history with contemporary elegance, making it perfect for luxury brands, editorial designs, and high-end product packaging. I love using it for fashion brands and creative entrepreneurs who want a refined yet bold statement.

🔗 Check out Bodoni 72 Oldstyle on Adobe Fonts

Best Pairings: Works beautifully with a sans-serif like Futura PT or a script font like Altesse Std.

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2. Altesse Std

Whimsical, Handwritten, and Artistic

For brands that want a touch of personality and artistry, Altesse Std is a dream. This script font has the perfect balance of elegance and playfulness, making it great for beauty brands, wedding vendors, and creative businesses. I often use it as an accent font in logos or social media graphics to add that extra bit of charm.

🔗 Explore Altesse Std on Adobe Fonts

Best Pairings: Looks stunning next to classic serifs like Bodoni 72 Oldstyle or modern sans-serifs like Montserrat.

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3. Farmhand Regular

Rustic, Vintage, and Down-to-Earth

If your brand has a rustic, handmade, or nostalgic feel, Farmhand Regular is the way to go. It has that warm, worn-in vibe that makes it perfect for coffee shops, artisanal goods, and outdoor brands. I love incorporating this font into branding for small businesses that want to feel approachable and authentic.

🔗 See Farmhand Regular on Adobe Fonts

Best Pairings: Works great with clean sans-serifs like Open Sans or a script font like Altesse Std for contrast.

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4. Bennet Banner Extra Condensed

Bold, Modern, and Eye-Catching

Bennet Banner Extra Condensed is a powerhouse of a font. With its tall, narrow letters, it demands attention and creates a sleek, editorial feel. This font is perfect for headlines, magazine layouts, and bold branding statements. I love using it for brands that want to stand out and make a statement.

🔗 Discover Bennet Banner Extra Condensed on Adobe Fonts

Best Pairings: Pairs well with a softer serif like Georgia or a neutral sans-serif like Helvetica Neue.

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Making the Right Font Choices for Your Brand

Choosing fonts is about more than just aesthetics—it’s about finding a typeface that speaks to your brand’s personality and resonates with your audience. If you need help pairing fonts, creating a cohesive brand identity, or designing a stunning website, I’d love to help!

🚀 Check out my branding services or website design packages to take your brand to the next level!

What are your favorite fonts right now? Let’s chat in the comments or over on Instagram!

Happy designing!

— Adriana, Your Mama Bear Designer 🐻